About
“Passion, creative vision and responsibility are key to sustaining a thriving fashion industry in the future” Maria Janssen
Maria is an experienced creative and design director for global (fashion) brands. Over the past 25 years, Maria has worked with senior leaders to translate visionary ideas into compelling commercial strategies and products. As a consultant Maria cuts through the noise, listens hard for what customers really want/need, and looks for creative solutions that drive her clients’ businesses forward.
As founder of Doyenne, a platform for grown-up style, Maria brings her passion for fashion, luxury, lifestyle, sustainable practices, sports and wellbeing into one space, exploring the intersection of age, beauty and style.
Services
Fashion + Brand Strategy
Using business strategy, customer and performance data, alongside trend and future insight to create commercial strategies and concepts for fashion brands
Creative Direction
From vision to execution, bringing brand stories to life through design, commercial strategy and communication
Design Direction
Creating inspiring concepts and trends, further developed into visual guidelines for the season[s] ahead
Design Leadership
Experienced in leading and inspiring international teams. Fluid in process and planning development
Future Thinking
Bringing seasoned insights and a curious future-focused mindset to help brands and organisations anticipate change in a rapidly evolving world
Digital Curation
Using concept creation, art-direction and product curation to provide a fresh perspective to products, trends and stories
“Having had the privilege to work with some of the world’s most iconic brands and amongst some of the most talented creatives in the industry, I have developed an understanding of what it takes to create powerful concepts, narratives and products. I know what it takes to establish a strong design infrastructure and build a culture where great teams and best practice flourish.” Maria Janssen